Nebraska Rural Radio Association Acquires Holdrege Radio Station | Local News



LEXINGTON — The Nebraska Rural Radio Association has reached an agreement to purchase seven additional radio stations in Nebraska. Legacy Communications agreed to the deal, which includes one station in Holdrege and six stations in the Scottsbluff market.

The Holdrege station is KUVR (1380 AM) and the translator is 96.9 FM.

“We are very pleased to add these stations to our 10 other stations and translators across the state of Nebraska,” said NRRA Chief Operating Officer Tim Marshall.

In addition to the Holdrege station, the sale includes KMOR (93.3 FM), KETT (99.3 FM), KOZY (101.3 FM), KHYY (106.9 FM), KOAQ (690 AM) and KOLT ( 1320 AM) in Scottsbluff.

The NRRA began operating the stations on Friday, pending Federal Communications Commission approval for the sale later this year.

The Nebraska Rural Radio Association is the only radio group in the country owned by a cooperative of farmers and ranchers. Besides the KRVN flagship station in Lexington, other stations include KNEB in Scottsbluff, KTIC in West Point, KAMI in Cozad, and KAWL/Max County in York. In addition to radio stations, the NRRA has production studios on the Nebraska Innovation Campus in Lincoln.

The NRRA-owned rural radio network covers six states, with additional branches in Chadron, Sidney, Nebraska City, Beatrice and Fairbury.

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