iHeartMedia Nashville and Belmont University launch 24/7 digital radio station. | Story



Belmont University Athletics launches “Belmont Bruins Radio” on iHeartRadio through a partnership with iHeartMedia Nashville. The 24/7 digital audio output will give fans access to Belmont Bruins content including live game streams, classic archived game streams, original programs and podcasts.

“We couldn’t be more thrilled to be partnering with Belmont Athletics and the prestigious Belmont University,” Market Chairman Dan Endom said in a statement. “This partnership reflects what we believe is the future of sports content delivery by reaching every fan whenever and wherever they are through the iHeartRadio. Go Bruins app!”

“This new partnership with iHeartMedia ranks among the most innovative and transformative deals in Belmont Athletics history,” noted Greg Sage, Associate Athletic Director for Broadcast and Media Relations. “In terms of content, brand and reach optimization, this is the benchmark. Beyond programming and content, this partnership will provide Belmont students with countless learning opportunities and provide synergies with iHeart Nashville radio stations Our inaugural season in the Missouri Valley conference was the perfect time for this collaboration.

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